Yahoo has launched Yahoo SmartAds, a new, innovative advertising platform that allows advertisers to deliver powerful, tailored display ads to their targeted audiences. We hope Yahoo SmartAds will give higher click-through rates than static, non-customized display ads using the same targeting and placement.
SmartAds combine Yahoo!’s leading consumer insights and rich media capabilities with new ad serving technology that automatically converts marketers’ creative campaign elements and targeted offerings into highly-customized and relevant display ads.
“Yahoo!’s SmartAds give marketers what they want from online advertising: the ability to deliver customized marketing messages to consumers, and still engage very large audiences with their brand,” said Todd Teresi, Yahoo!’s senior vice president of display marketplaces.
Santanu Dasgupta
Yahoo Search Marketing Ambassador
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