Yahoo! has been rolling out some changes to its fresh web data and crawling, indexing and ranking algorithms over the last few days. As per Yahoo! Search blog the update will be completed by the weekend. So, as you know, throughout this process you may see some changes in ranking as well as some shuffling of the pages in the index.
I think Yahoo! will now give more value to authority inbound links but still content will be the king. So keep your eyes on updates and watch what Yahoo! Wants.
Google Analytics Old interface will no longer be accessible as of July 18th.
To day on July 18th, Google plans to remove the old version of Analytics in favor of new updated interface. On Official Google Analytics Blog, Google has been reminding its Analytics users that the end is nigh.
The new interface has everything the previous interface had and more. Here are just a few of the notable features:
Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard and make it available to the people who need it within your organization.
Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
Contextual help tips: Context sensitive Help and
Yahoo has launched Yahoo SmartAds, a new, innovative advertising platform that allows advertisers to deliver powerful, tailored display ads to their targeted audiences. We hope Yahoo SmartAds will give higher click-through rates than static, non-customized display ads using the same targeting and placement.
Yahoo Search Marketing Ambassador
If you have problem of remembering only a part of the any things name, Yahoo will help you. Now it is more easy and faster to find what you're looking for. Search Suggest introduced on Yahoo.com
The good thing about the suggestions is that they're not obtrusive. If you already know what you're searching for, you can neglect the suggestions without them getting in your manner. If you don't like change, you can turn it off by simply selecting "disable" in the bottom right corner of the drop down menu. And, if you need it, you can reinstall it by selecting "more" above the search box.
Enjoy the new searching experience!
On July 12th at
Google.org, the philanthropic arm of Google focused on major global problems like changing environment, human health and global poverty has launched a blog.
Till now there are three posts: introduction, a story from
Over the last few weeks, Google has introduced several significant features into the Adwords program without a plenty of fanfare. And they're not just esthetic changes, so it's worthy for Google Adwords campaign management firms to get conversant with them. Here's what’s new in Google Adwords.
Search Query Report
Another original coverage characteristic that looks promising is the Search Query Report, which lists the hunt queries that triggered your ads. If you're using broad match and phrase match within your ad groups, so all you have seen previously in the Adwords reports is the aggregated information for the associated keywords. The new Search Query Report breaks down that information into particular keyword variations for which your ads appeared. Like the Placement Report, this is another effort at transparency from Google.
Content Placement Report
One of the reasons that many advertisers have been unsure to take the Content Network is the modest data about where their ads seem. The Placement Performance Report for the Content Network opens the drape for a really telling feel at that information. Among the stats you can view for each page your ads are shown on are the URL, impressions and clicks, CPC, and conversion data.
Anyone that is already using the Content Network has to go a good feel at this kind of data. If your reports seem anything like mine do, you'll beginning excluding irrelevant sites from your campaigns and begin site-targeted campaigns for those that are providing a better ROI. This is a wonderful advance that was sorely needed for the Content Network.
Ads Customized to Search History
You may be surprised to hear this, but Google is now customizing ads based on
IP Address Exclusion
Have you always had an irritating rival that kept clicking on your ads regularly? Or maybe you care to take the Search Network but you don't especially like getting traffic from AOL. Well, now you can take the IP Exclusion Tool to prevent up to 20 IP address ranges per campaign from seeing your ads. I believe this feature may have limited use, but those that do take it will find it exceedingly helpful.
