What’s New in Google Adwords?

Over the last few weeks, Google has introduced several significant features into the Adwords program without a plenty of fanfare. And they're not just esthetic changes, so it's worthy for Google Adwords campaign management firms to get conversant with them. Here's what’s new in Google Adwords.

Search Query Report
Another original coverage characteristic that looks promising is the Search Query Report, which lists the hunt queries that triggered your ads. If you're using broad match and phrase match within your ad groups, so all you have seen previously in the Adwords reports is the aggregated information for the associated keywords. The new Search Query Report breaks down that information into particular keyword variations for which your ads appeared. Like the Placement Report, this is another effort at transparency from Google.

Content Placement Report
One of the reasons that many advertisers have been unsure to take the Content Network is the modest data about where their ads seem. The Placement Performance Report for the Content Network opens the drape for a really telling feel at that information. Among the stats you can view for each page your ads are shown on are the URL, impressions and clicks, CPC, and conversion data.

Anyone that is already using the Content Network has to go a good feel at this kind of data. If your reports seem anything like mine do, you'll beginning excluding irrelevant sites from your campaigns and begin site-targeted campaigns for those that are providing a better ROI. This is a wonderful advance that was sorely needed for the Content Network.

Ads Customized to Search History
You may be surprised to hear this, but Google is now customizing ads based on Search history. If you search your own keywords often to check the position of your ads, you may have noticed that the ads frequently do not seem in the place where you require them. The cause for this is that Adwords engine is now customizing ads based on the ads you clicked and trying to show ads of your interest. The easy way to get around this feature is to use the Ad Preview Tool, which will show you the ads unchanged.

IP Address Exclusion
Have you always had an irritating rival that kept clicking on your ads regularly? Or maybe you care to take the Search Network but you don't especially like getting traffic from AOL. Well, now you can take the IP Exclusion Tool to prevent up to 20 IP address ranges per campaign from seeing your ads. I believe this feature may have limited use, but those that do take it will find it exceedingly helpful.

Only the time will tell the real benefits of these features, but Google Marketing Companies like ours will surely be benefited with these add-ons.